Traffic listening

Why you should listen to your website traffic in real time

All companies have ways of analysing traffic on their website and acting on the insights they gather - pages visited, bounce rate, time spent on a page, etc. - and tools to perform these analyses - such as Google Analytics, to state the obvious, XiTi (AT Internet), Comscore, Webtrends, StatCounter, Chartbeat, etc.

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Why should social listening be a pillar of your company's strategy?

One of the toughest challenges facing decision-makers is the ability to find the information that will help them - and their teams - make the right decisions at the right time.

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Revenue growth through organic social media: what we can learn from the media

With a decreasing reach year over year on social media, increasingly expensive ads due to growing competition for news feed space, and the fact that they have been hitting glass ceilings through advertisement, companies start turning to organic with the hope of finding new drivers of growth. Revenue growth through organic social media: what we can learn from the media

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