Popular belief

Popular belief #9 : videos engage more than other types of content

The question of the type of content is directly linked to your social media strategy. What are your objectives? Get your brand recognised? Improve awareness or ensure the sustainability of its image? Promote your employer brand? Use social networks as a driver of growth? A moderation or customer service tool?

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Popular belief

Popular belief #8: there are publication times/days where posts engage more

There are many theories on the subject of days and times of publication, and certain days and times are presented as examples of best practices and the other way around for others.

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Popular belief

Popular belief #7: I should publish when my fans are connected

The distribution of posts happens whether users are connected or not.

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Popular belief

Popular belief #6: the more I post in a day, the less I engage

A common belief is that beyond the first post, each subsequent post engages less than the previous one.

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Popular belief

Popular belief #5: I target better with ads than organic publishing

We are back to the question of AI in social media.

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Popular belief

Popular belief #4: my fans visit my page

Most of us are social media users. How many of us follow Facebook pages? And how many of those visit the pages they follow once they have become fans?

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Popular belief

Popular belief #3: in order to publish, I need to create content

The difficulty we encounter when wanting to publish, is content creation and the little time we have to allocate to it.

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Popular belief

Popular belief #2: the more I publish, the more I risk losing fans

When analysing data from billions of posts, we have noticed that it is true that the more you publish in a day, the more fans you lose.

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Popular belief

Popular belief #1: If I post a lot, I will drown my fans

Each social media’s AI has a role, which is, amongst other things, to dispatch posts to its users.

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Traffic listening

Why you should listen to your website traffic in real time

All companies have ways of analysing traffic on their website and acting on the insights they gather - pages visited, bounce rate, time spent on a page, etc. - and tools to perform these analyses - such as Google Analytics, to state the obvious, XiTi (AT Internet), Comscore, Webtrends, StatCounter, Chartbeat, etc.

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