Nonli is cited in Sciences Po's 2022 study and appears as the best-rated solution among posting and social media tools, on page 31 of the Tech Stack 2022 report.
Editorial Team Tools
Posting / social media
Average user rating: 6.9/10
What differentiates journalists from their newsroom in the way they use social media is the newsroom's use of a multichannel tool. It guarantees automation and publication tracking. Journalists, by contrast, publish directly on one network at a time.
The solutions
| Solution | Adoption rate | Rating |
|---|---|---|
| Echobox | 22.8% | 6.7/10 |
| Hootsuite | 14% | 6.2/10 |
| TweetDeck | 14% | 7.1/10 |
| Nonli | 12.3% | 8/10 |
| Also cited: Agorapulse, in-house tools, Buffer, Mashup Web, eclincher, Sirius, dlvr.it | 21.1% | - |
Worth noting
- Coordination, meaning posting several times or choosing not to post, is one of the needs mentioned by users.
- Many comments mention upcoming tool changes or evolutions.
- The connection between tool choice and the social media strategy being pursued, or still to be built, is often explicitly mentioned.
A few remarks
"We need solutions that avoid giving passwords to everyone and also make it possible to add or remove access depending on arrivals and departures within the newsroom."
"We like having control over every step, from writing to distribution."
"Simple post automation quickly reaches its limits."
These remarks summarize the core issue: for a newsroom, a posting tool is not only about automation. It must also help coordinate teams, secure access, and keep control over distribution.