Open the global shortener from the link icon or use Target URLs. Select the intended brand or short domain, paste the complete public destination URL—including https:// and any approved campaign parameters—then select Shorten once.
Copy the generated short URL and test it in a private window before publishing. Confirm that it reaches the final canonical page, preserves required campaign parameters, and uses the expected HTTPS domain. Creating another shortlink for the same target can split reporting, so reuse the existing link when your campaign requires one stable identifier.
If no link is returned, verify that the destination URL is valid and publicly reachable and that the selected custom domain has passed DNS and TLS validation. Never shorten URLs containing passwords, login tokens, email addresses, or other personal data in their query string.