How to send custom metrics

1. Available fields for organic content#

• newLead: send a new lead creation.
• quantity: send the number of purchased or subscribed product units.
• amount: send the revenue generated by the transaction.
• commentCount: send the total number of comments when a new comment is added.
• externalClick: send an external affiliate link click.
• videoViews: send the total video views for the article video.
• paywallView: send when the paywall is viewed.
• paywallClick: send when the paywall is clicked.
• paywallUnlocked: send when the paywall is unlocked.
• paywallSubscribeClick: send when the subscribe button is clicked in the paywall.
• paywallLoginClick: send when the login button is clicked in the paywall.
• subscriptionComplete: send when a subscription has been completed.
• canonicalUrl: send metrics from a page other than the article page.

2. Implementation examples#

1if (window._nli && window._nli.sendMetrics) {
2  window._nli.sendMetrics({
3    newLead: 1
4  });
5}

1if (window._nli && window._nli.sendMetrics) {
2  window._nli.sendMetrics({
3    videoViews: 12410
4  });
5}

1if (window._nli && window._nli.sendMetrics) {
2  window._nli.sendMetrics({
3    paywallView: 1,
4    paywallSubscribeClick: 1,
5    amount: 99.99,
6    quantity: 12,
7    currency: "EUR",
8    canonicalUrl: "https://www.example.com/my/article/content"
9  });
10}