Sciences Po published the 2023 edition of its Tech Stack study on January 26, 2024. The report looks at the tools French publishers use to produce, distribute, and monetize digital news. In the social publishing category, Nonli is cited again and keeps an 8/10 user rating in the Tech Stack 2023 report.
1. Key Takeaways#
- Nonli grows from 12.3% adoption in 2022 to 16.7% adoption in 2023 among social publishing tools.
- Nonli keeps an 8/10 user rating, the highest score among the named solutions in the category.
- The report shows why publishers need specialized tools that can absorb social platform API changes and new distribution channels.
If your team is comparing publisher-ready social media management platforms, the 2023 study points to a clear pattern: adoption matters, but reliability and editorial control matter just as much. Nonli is built for those media workflows, from planning to distribution. See the Nonli features or contact us to discuss your publishing setup.
2. Editorial Team Tools#
2.1. Publication on social networks#
Average user rating: 7/10
The 2023 report describes social posting tools as operational utilities for publishers at a time when social traffic to media sites is under pressure. Their role is to help teams keep accounts active, coordinate posts, and manage publication work without carrying the full burden of changing platform APIs internally.
3. The solutions#
| Solution | Adoption rate | Rating |
|---|---|---|
| Echobox | 21.7% | 6.7/10 |
| Nonli | 16.7% | 8/10 |
| Hootsuite | 8.3% | 7/10 |
| Also cited: TweetDeck, Agorapulse, in-house tools | 31.6% | - |
4. Worth noting#
- Nonli increases from 12.3% adoption in 2022 to 16.7% in 2023.
- The category average improves slightly, from 6.9/10 in 2022 to 7/10 in 2023.
- In-house tools remain rare for social publishing, because publishers prefer specialized vendors to absorb API changes and new channels such as WhatsApp Channels, Threads, and Bluesky.
- The study explicitly notes Nonli as one of the rare French Tech examples built for media teams and brands.
5. What This Means For Newsrooms#
The 2023 edition confirms the same operational need already visible in 2022: social publishing is not only a calendar problem. For publishers, the tool has to reduce manual work, keep access secure, and adapt quickly when platforms change their rules.
Nonli's position in the study reflects that need. It is not the most widely adopted tool yet in 2023, but it keeps the highest rating among the named social publishing solutions and grows in adoption while the category becomes more demanding.
6. Explore The Tech Stack Series#
This article covers the 2023 edition. For context, read the 2022 Tech Stack analysis. For the latest published results in this series, continue with the 2024 Tech Stack analysis.