Sciences Po published the 2024 edition of its Tech Stack study on January 30, 2025. This fourth edition, created with responses from French digital publishers, confirms a major shift in the social publishing category: Nonli is listed as the leading solution by adoption rate and remains rated 8/10 by users.
The official Sciences Po summary is available on the Tech Stack 2024 page.
1. Key Takeaways#
- Nonli reaches 45% adoption in the social publishing category, making it the leading solution by adoption rate in the 2024 study.
- Nonli remains rated 8/10 by users, while the category average rises to 7.3/10.
- More than 87% of respondents are equipped with a social publishing tool, confirming that this workflow has become almost indispensable for publishers.
For publishers reviewing their social media management stack, the 2024 results show a shift from simple posting automation to controlled, measurable distribution workflows. Nonli helps media teams plan, automate, govern, and track social publishing from one platform. Explore the Nonli features or contact our team to see how it fits your newsroom.
2. Editorial Team Tools#
2.1. Publication on social networks#
Average user rating: 7.3/10
The 2024 report describes social publishing tools as almost indispensable for publishers: more than 87% of respondents are equipped. The stated goal is clear: automate and plan social posts while keeping teams in control of increasingly fragmented distribution workflows.
3. The solutions#
| Solution | Adoption rate | Rating |
|---|---|---|
| Nonli | 45% | 8/10 |
| Echobox | 13% | 6.8/10 |
| Agorapulse | 6% | 5.3/10 |
| Also cited: Fedica, Later, Blog2social, Hootsuite, Mashup, Metricool, Nelio, SocialFlow, Swello, Zoho Social, Dlvr.it, Emplifi | - | - |
4. Worth noting#
- Nonli moves from 16.7% adoption in 2023 to 45% in 2024.
- The category average rises from 7/10 in 2023 to 7.3/10 in 2024.
- Nonli is also listed among the 17 tools used by more than one third of respondents across the entire study.
- The report points to a growing need for stronger performance indicators and simpler video management on social networks.
- In the editorial AI section, Echobox and Nonli are both cited for optimizing social media publications.
5. What This Means For Publishers#
The 2024 edition changes the shape of the comparison. Nonli is no longer only the best-rated specialist in a fragmented market; it becomes the most widely cited social publishing solution among the publishers surveyed.
That matters because the category is becoming more complex. Publishers are no longer looking only for a way to push a post to Facebook or X. They need automation, planning, performance tracking, video handling, account governance, and the flexibility to keep up with new channels.
For newsroom teams, this is the practical point: a social publishing tool must remove friction without removing editorial control. The 2024 Tech Stack study shows that this is exactly where Nonli is gaining ground.
6. Explore The Tech Stack Series#
This article covers the 2024 edition, the latest published Tech Stack results we found for this series. You can compare it with the 2022 Tech Stack analysis and the 2023 Tech Stack analysis to see how Nonli's position evolved over time.