Nonli is cited in Sciences Po's 2022 study and appears as the best-rated solution among posting and social media tools, on page 31 of the Tech Stack 2022 report.
1. Key Takeaways#
- Nonli receives the highest user rating among named posting and social media tools in the 2022 study: 8/10.
- 12.3% of respondents use Nonli in the category, while newsroom social publishing is already described as a coordination workflow.
- The study highlights access control, publication tracking, and editorial ownership as key needs for media teams.
For publishers comparing social publishing tools, the practical question is not only whether a platform can automate posts. It is whether it can help newsroom, audience, and marketing teams work from one controlled workflow. You can explore how Nonli supports that workflow on the features page, or talk to the Nonli team if you are reviewing your own stack.
2. Editorial Team Tools#
2.1. Posting / social media#
Average user rating: 6.9/10
What differentiates journalists from their newsroom in the way they use social media is the newsroom's use of a multichannel tool. It guarantees automation and publication tracking. Journalists, by contrast, publish directly on one network at a time.
3. The solutions#
| Solution | Adoption rate | Rating |
|---|---|---|
| Echobox | 22.8% | 6.7/10 |
| Hootsuite | 14% | 6.2/10 |
| TweetDeck | 14% | 7.1/10 |
| Nonli | 12.3% | 8/10 |
| Also cited: Agorapulse, in-house tools, Buffer, Mashup Web, eclincher, Sirius, dlvr.it | 21.1% | - |
4. Worth noting#
- Coordination, meaning posting several times or choosing not to post, is one of the needs mentioned by users.
- Many comments mention upcoming tool changes or evolutions.
- The connection between tool choice and the social media strategy being pursued, or still to be built, is often explicitly mentioned.
5. A few remarks#
"We need solutions that avoid giving passwords to everyone and also make it possible to add or remove access depending on arrivals and departures within the newsroom."
"We like having control over every step, from writing to distribution."
"Simple post automation quickly reaches its limits."
These remarks summarize the core issue: for a newsroom, a posting tool is not only about automation. It must also help coordinate teams, secure access, and keep control over distribution.
6. Explore The Tech Stack Series#
This article covers the 2022 edition of the study. You can also read the 2023 Tech Stack analysis and the 2024 Tech Stack analysis to follow how social publishing tools evolved for French publishers.