How to add dynamic URL parameters

Last updated: January 9, 2026

Also available in:Français

1. Access the URL settings

Click the burger menu, go to "Brands", select the brand you want to configure, then scroll down to the "URL settings" section.

2. Add conditions

We recommend selecting "All" as the traffic source and using dynamic parameters.

3. Automatically add UTM, AT or MTM parameters with flying links

Flying links let you automatically track traffic from social channels that are not managed directly by Nonli, such as Threads, Bluesky or WhatsApp.

Create a target URL, then create one flying link per channel. You can edit each shortId to add a suffix such as .TH for Threads, .BS for Bluesky or .WA for WhatsApp.

In the brand URL settings, paste your tagging algorithm into the parameter you want to populate, for example at_creation, then save.

Example redirects:

  • https://myshortdomain.com/7qz.TH redirects to https://www.example.com/article?at_creation=Threads.
  • https://myshortdomain.com/7qz.BS redirects to https://www.example.com/article?at_creation=Bluesky.

4. Add the tagging algorithm

The tagging algorithm manages automatic URL tagging for Bluesky, Threads and WhatsApp through flying links.

How to add dynamic URL parameters
How to add dynamic URL parameters

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