What are the video constraints imposed by different social networks in Nonli?

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1. Facebook#

  • Container: MOV or MP4 (MPEG-4 Part 14)
  • Audio Codec: AAC, 48kHz sample rate maximum, 1 or 2 channels (mono or stereo)
  • Video Codec: H.264, progressive scan, closed GOP, 4:2:0 chroma subsampling
  • Frame Rate: 30 FPS recommended, up to 60 FPS supported
  • Picture Size:
  • Video Bitrate: 25 Mbps maximum recommended
  • Audio Bitrate: 128 kbps
  • Duration: 240 minutes (4 hours) maximum
  • File Size: 10 GB maximum

2. Threads#

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame Rate: 23-60 FPS
  • Picture Size:
  • Video Bitrate: VBR, 100 Mbps maximum.
  • Audio Bitrate: 128 kbps.
  • Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds.
  • File Size: 1 GB maximum.

Source: https://developers.facebook.com/docs/threads/overview#video-specifications

3. Instagram#

The following are the specifications for Reels:

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
  • Video bitrate: VBR, 25Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 15 mins maximum, 3 seconds minimum
  • File size: 300MB maximum

The following are the specifications for a Reels cover photo:

  • Format: JPEG
  • File size: 8MB maximum
  • Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
  • Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

source: https://developers.facebook.com/docs/instagram-platform/instagram-graph-api/reference/ig-user/media#video-specifications

4. Pinterest#

  • Container: MP4, MOV or M4V
  • Audio Codec: AAC
  • Video Codec: H.264 or H.265 (HEVC)
  • Frame Rate: Minimum 25 FPS
  • Picture Size:
  • Video Bitrate: Not strictly specified
  • Audio Bitrate: 128 kbps or higher
  • Duration:
  • File Size: 2 GB maximum

5. LinkedIn#

  • Length: between 3 seconds and 30 minutes.
  • File size: between 75kb and 500MB.
  • File format: MP4.

6. Bluesky#

  • Duration: 60 seconds maximum (1 minute)
  • File size: 96 MB maximum

7. TikTok#

  • Container: MP4 (recommended), WebM, MOV
  • Video Codec: H.264 (recommended), H.265, VP8, VP9
  • Frame Rate:
  • Picture Size:
  • Duration:
  • File Size: 4 GB maximum

Source: https://developers.tiktok.com/doc/content-posting-api-media-transfer-guide#video_restrictions

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