Every month, Nonli's social listening measures the views generated by videos and Reels on the Instagram accounts of France's main news media. Here is the August 2025 TOP 40, with each account's view volume, publishing cadence and a per-post performance indicator.
1. The Month's Top 5#
Brut. leads the ranking with 330,633,958 views from 168 posts. Le Parisien follows with 82,452,304 views, ahead of TF1 INFO (57,757,535 views). France Inter and franceinfo round out the top 5 with 54,713,724 views and 50,649,936 views.
2. The Full TOP 40#
Brut.
330,633,958
Le Parisien
82,452,304
TF1 INFO
57,757,535
France Inter
franceinfo
BFMTV
RTL
Le Monde
La Dépêche du Midi
La Provence
M6 Info
Le Progrès
Sud Ouest
Le Dauphiné Libéré
Dernières Nouvelles d'Alsace
Le Figaro
20 Minutes
Chaîne nationale des régions
Ouest-France
Midi Libre
BFM Business
Nice-Matin
France 24
Public Sénat
Libération
Corse-Matin
Var-Matin
Mediapart
Le HuffPost
LCI
La Voix du Nord
Le Télégramme
Courrier International
Europe1
Le Point
L'Express
Télérama
Le Nouvel Obs
RFI
CNEWSHow to read the "Views per follower" column: 100% means an average post earns as many views as the page has followers. It's a good proxy for an account's ability to reach beyond its own community.
3. What Stands Out#
On efficiency, Chaîne nationale des régions shows the best views-per-post-vs-followers ratio in the ranking (831.5%): an average post there reaches an audience well beyond its own community size.
4. Methodology#
The data comes from Nonli's social listening, which continuously tracks the public Instagram accounts of French news media. The ranking covers video views on videos and Reels published between August 1 and 31, 2025. Counters are read at the end of the period; since views keep accruing after publication, small differences with later readings are normal.
In the same series, next month: September 2025 ranking. This ranking is published every month on this blog and on Nonli's LinkedIn page. To track these metrics for your own accounts and your market, get in touch.