French News Media Instagram Ranking: March 2026

Every month, Nonli's social listening measures the views generated by videos and Reels on the Instagram accounts of France's main news media. Here is the March 2026 TOP 40.

Brut. remains in a league of its own, but the story of the month sits right behind it: TF1 INFO grabs 2nd place with a per-post efficiency close to 80% of its community.

1. The Month's Top 5#

Brut. dominates with 486.7 million views from 285 posts. TF1 INFO moves from 4th to 2nd place: 173.8 million views from 215 posts, a 79.1% ratio, unheard of at this level of the ranking. RTL completes the podium at 122.4 million with the highest cadence in the table (481 posts).

France Inter follows at 116.9 million, and L'Équipe holds its top 5 spot with 97.6 million views.

2. The Full TOP 40#

TOP 40Instagram

Video views

1

#1

Brut.

486.7M

285 posts29.7%5.8M

2

#2

TF1 INFO

173.8M

215 posts79.1%1.0M

3

#3

RTL

122.4M

481 posts26.5%959K

#MediaVideo viewsPostsPosts/dayViews per followerFollowers

4

France Inter

116.9M

43414.016.2%1.7M

434 posts16.2%1.7M followers

5

L'Équipe

97.6M

2016.514.3%3.4M

201 posts14.3%3.4M followers

6

Le Parisien

88.2M

2167.028.8%1.4M

216 posts28.8%1.4M followers

7

BFMTV

78.2M

2648.530.1%986K

264 posts30.1%986K followers

8

franceinfo

55.1M

2859.214.6%1.3M

285 posts14.6%1.3M followers

9

M6 Info

50.1M

33110.744.2%342K

331 posts44.2%342K followers

10

Le Dauphiné Libéré

43.3M

40112.961.5%176K

401 posts61.5%176K followers

11

Le Progrès

37.2M

36911.971.7%141K

369 posts71.7%141K followers

12

Le Monde

36.1M

963.113.5%2.8M

96 posts13.5%2.8M followers

13

L'Est Républicain

30.5M

35611.581.3%105K

356 posts81.3%105K followers

14

Le 20h - France Télévisions

27.7M

1645.334.6%489K

164 posts34.6%489K followers

15

Public Sénat

25.4M

1404.544.8%405K

140 posts44.8%405K followers

16

La Dépêche du Midi

24.9M

2237.241.0%272K

223 posts41.0%272K followers

17

La Provence

23.2M

2588.320.1%448K

258 posts20.1%448K followers

18

Le Figaro

22.5M

1775.712.1%1.0M

177 posts12.1%1.0M followers

19

20 Minutes

17.1M

2086.713.5%607K

208 posts13.5%607K followers

20

CNEWS

15.6M

1193.835.0%375K

119 posts35.0%375K followers

21

LCI

15.2M

391.3110.4%354K

39 posts110.4%354K followers

22

Europe 1

15.1M

973.143.9%355K

97 posts43.9%355K followers

23

Sud Ouest

14.9M

812.644.3%417K

81 posts44.3%417K followers

24

Dernières Nouvelles d'Alsace

14.8M

32210.450.4%92K

322 posts50.4%92K followers

25

Réel média

13.1M

541.746.1%524K

54 posts46.1%524K followers

26

BFM Business

11.2M

772.570.8%204K

77 posts70.8%204K followers

27

Ouest-France

10.3M

902.933.9%338K

90 posts33.9%338K followers

28

Midi Libre

9.7M

1023.369.6%136K

102 posts69.6%136K followers

29

Agence France-Presse

9.1M

933.044.1%222K

93 posts44.1%222K followers

30

La Montagne

7.9M

1966.334.8%116K

196 posts34.8%116K followers

31

TV5MONDE

6.9M

441.420.2%782K

44 posts20.2%782K followers

32

Nice-Matin

6.6M

421.469.7%227K

42 posts69.7%227K followers

33

France 24

6.6M

1294.22.4%2.2M

129 posts2.4%2.2M followers

34

Var-Matin

5.9M

341.1151.5%115K

34 posts151.5%115K followers

35

Le HuffPost

5.8M

461.598.5%128K

46 posts98.5%128K followers

36

LCP-Assemblée nationale

5.1M

361.272.1%197K

36 posts72.1%197K followers

37

Futura

5.0M

391.350.2%253K

39 posts50.2%253K followers

38

Libération

3.1M

331.112.7%738K

33 posts12.7%738K followers

39

L'Express

2.8M

762.524.4%149K

76 posts24.4%149K followers

40

actu.fr

2.7M

321.0105.2%81K

32 posts105.2%81K followers

How to read the "Views per follower" column: 100% means an average post earns as many views as the account has followers. On Instagram, where Reels travel far outside communities, this ratio climbs fast for accounts whose formats click.

3. What Stands Out#

TF1 INFO's efficiency is the lesson of the month: fewer posts than its direct competitors, but Reels that travel very far. At this rate, each post reaches nearly the equivalent of the account's entire community.

Public Sénat continued its breakthrough, from 26th to 15th place. LCI posted a 110% ratio: each post earns more views than the account has followers.

The regional press confirmed its presence in the national table: Var-Matin posted the highest ratio of the ranking at 151%, ahead of actu.fr (105%). Reels remain the most powerful lever of the moment for local newsrooms.

4. Methodology#

The data comes from Nonli's social listening, which continuously tracks the public Instagram accounts of French news media. The ranking covers views on videos and Reels published between March 1 and 31, 2026, read through the Nonli API. Since views keep accruing after publication, small differences with later readings are normal. Follower counts are those observed when the ranking was generated.

In the same series, previous month: February 2026 ranking; next month: April 2026 ranking.

This ranking is published every month on this blog and on Nonli's LinkedIn page. To track these metrics for your own accounts and your market, get in touch.