French News Media Instagram Ranking: May 2026

Every month, Nonli's social listening measures the views generated by videos and Reels on the Instagram accounts of France's main news media. Here is the May 2026 TOP 40.

There are good months, and there is May 2026 for Brut.: 1.12 billion views. The billion crossed in a single month, a first on this series, and a volume larger than the other 39 accounts of the ranking combined.

1. The Month's Top 5#

Brut. passed the billion mark (+79% in one month) from 481 posts. TF1 INFO consolidated 2nd place at 268.4 million, pushing its efficiency to 95.4%: each post earns nearly its entire community size in views. Le Parisien climbed onto the podium (113.4M).

L'Équipe continued its exceptional May on Instagram too: 110.4 million views (+37%), three spots gained, 4th place. RTL closed the top 5 at 105.8 million with 491 posts, the cadence record of the table.

2. The Full TOP 40#

TOP 40Instagram

Video views

1

#1

Brut.

1,163,788,767

469 posts42.7%5,807,564

2

#2

TF1 INFO

283,121,552

272 posts99.6%1,045,302

3

#3

L'Équipe

125,663,510

232 posts15.8%3,429,313

#MediaVideo viewsPostsPosts/dayViews per followerFollowers

4

Le Parisien

116,567,367

2207.137.0%1,431,679

220 posts37.0%1,431,679 followers

5

RTL

111,171,438

48215.523.6%976,409

482 posts23.6%976,409 followers

6

France Inter

97,495,820

41613.414.0%1,674,114

416 posts14.0%1,674,114 followers

7

BFM

71,121,868

2277.331.3%1,000,299

227 posts31.3%1,000,299 followers

8

franceinfo

60,179,380

2969.515.2%1,335,808

296 posts15.2%1,335,808 followers

9

Le 20h - France Télévisions

56,001,336

2207.151.0%499,316

220 posts51.0%499,316 followers

10

M6 Info

47,079,175

2999.644.5%353,750

299 posts44.5%353,750 followers

11

La Dépêche du Midi

46,428,323

2026.582.5%278,752

202 posts82.5%278,752 followers

12

Le Monde

42,237,752

1143.713.3%2,791,458

114 posts13.3%2,791,458 followers

13

La Provence

33,993,842

1745.643.2%452,720

174 posts43.2%452,720 followers

14

Le Progrès

33,653,939

35711.565.1%144,880

357 posts65.1%144,880 followers

15

Le Dauphiné Libéré

30,652,916

35211.448.7%178,972

352 posts48.7%178,972 followers

16

L'Est Républicain

25,135,441

34011.068.7%107,554

340 posts68.7%107,554 followers

17

Le Figaro

24,872,982

1595.114.8%1,054,255

159 posts14.8%1,054,255 followers

18

Réel média

22,061,672

732.457.0%529,972

73 posts57.0%529,972 followers

19

20 Minutes

21,348,562

1986.417.5%614,529

198 posts17.5%614,529 followers

20

LCI

19,822,598

381.2144.6%360,751

38 posts144.6%360,751 followers

21

Sud Ouest

19,674,054

712.366.2%418,402

71 posts66.2%418,402 followers

22

Europe 1

16,212,247

1474.730.8%357,521

147 posts30.8%357,521 followers

23

France 24

15,464,037

983.27.3%2,159,150

98 posts7.3%2,159,150 followers

24

LCP-Assemblée nationale

12,202,122

902.967.0%202,271

90 posts67.0%202,271 followers

25

TV5MONDE

12,189,689

882.817.6%788,707

88 posts17.6%788,707 followers

26

Dernières Nouvelles d'Alsace

11,403,463

33210.737.2%92,390

332 posts37.2%92,390 followers

27

Mediapart

11,000,508

200.632.1%1,711,481

20 posts32.1%1,711,481 followers

28

Nice-Matin

10,465,006

963.147.7%228,550

96 posts47.7%228,550 followers

29

Agence France-Presse

10,332,560

1464.731.2%226,485

146 posts31.2%226,485 followers

30

Public Sénat

10,321,618

1033.324.2%414,000

103 posts24.2%414,000 followers

31

Midi Libre

8,968,595

1063.461.4%137,869

106 posts61.4%137,869 followers

32

Ouest-France

8,705,680

762.533.6%340,810

76 posts33.6%340,810 followers

33

Le HuffPost

8,394,866

682.294.7%130,353

68 posts94.7%130,353 followers

34

Var-Matin

7,978,977

220.7309.4%117,214

22 posts309.4%117,214 followers

35

CNEWS

7,887,494

1324.315.9%376,975

132 posts15.9%376,975 followers

36

La Montagne

7,071,920

1735.634.9%117,275

173 posts34.9%117,275 followers

37

BFM Business

6,738,275

692.247.5%205,574

69 posts47.5%205,574 followers

38

Chaîne nationale des régions

6,147,792

391.3188.8%83,497

39 posts188.8%83,497 followers

39

Futura

5,501,183

431.450.2%254,945

43 posts50.2%254,945 followers

40

Le Nouvel Obs

4,781,519

190.671.6%351,612

19 posts71.6%351,612 followers

How to read the "Views per follower" column: 100% means an average post earns as many views as the account has followers. On Instagram, where Reels travel far outside communities, this ratio climbs fast for accounts whose formats click.

3. What Stands Out#

Brut.'s billion changes the scale of the ranking: the account alone accounts for more than half the views of the entire TOP 40. Its recipe stays the same, volume (481 posts) and a 40.6% efficiency, far above the standards of a 5.6-million-follower account.

Behind it, consistency pays: Le Parisien and L'Équipe progressed together, and La Provence gained another four spots (15th) with +54% views.

Var-Matin posted the national ratio of the month: 226%, each Reel reaching more than twice its community. actu.fr (140%) and LCI (138%) stayed above 100%.

4. Methodology#

The data comes from Nonli's social listening, which continuously tracks the public Instagram accounts of French news media. The ranking covers views on videos and Reels published between May 1 and 31, 2026, read through the Nonli API. Since views keep accruing after publication, small differences with later readings are normal. Follower counts are those observed when the ranking was generated.

In the same series, previous month: April 2026 ranking.

This ranking is published every month on this blog and on Nonli's LinkedIn page. To track these metrics for your own accounts and your market, get in touch.